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  <description>Practical, no-fluff guides on SEO, AEO and GEO, Meta and Google Ads, social media, branding and marketing automation from Be12 Media in Chennai.</description>
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    <title>Generative engine optimization (GEO): how to get your business recommended by AI</title>
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    <pubDate>Fri, 18 Sep 2026 03:30:00 GMT</pubDate>
    <category>SEO, AEO &amp; GEO</category>
    <description>What generative engine optimization is, how ChatGPT, Gemini and Perplexity choose which businesses to mention, and a practical GEO checklist you can start this month.</description>
    <author>mk@be12media.com (Be12 Media Team)</author>
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    <title>How to choose a digital marketing agency: 12 questions to ask before you sign</title>
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    <pubDate>Fri, 14 Nov 2025 03:30:00 GMT</pubDate>
    <category>Strategy</category>
    <description>How to choose the right digital marketing agency: 12 questions to ask, red flags to avoid, what a good proposal includes and the contract points that protect your business.</description>
    <author>mk@be12media.com (Be12 Media Team)</author>
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    <title>Meta Ads vs Google Ads: which should your business use?</title>
    <link>https://be12media.com/blog/meta-ads-vs-google-ads/</link>
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    <pubDate>Fri, 07 Nov 2025 03:30:00 GMT</pubDate>
    <category>Performance Marketing</category>
    <description>Meta Ads vs Google Ads explained simply: how each platform works, which businesses each suits, when to use both and how to test them with a small budget before you scale.</description>
    <author>mk@be12media.com (Be12 Media Team)</author>
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    <title>Google Business Profile optimization: the complete checklist for local businesses</title>
    <link>https://be12media.com/blog/google-business-profile-optimization-checklist/</link>
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    <pubDate>Fri, 31 Oct 2025 03:30:00 GMT</pubDate>
    <category>Local SEO</category>
    <description>A practical Google Business Profile checklist: categories, services, photos, reviews and updates that help local businesses appear in Google Maps and local search, without breaking Google’s rules.</description>
    <author>mk@be12media.com (Be12 Media Team)</author>
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    <title>Digital marketing strategy for small businesses: a 7-step guide</title>
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    <pubDate>Fri, 24 Oct 2025 03:30:00 GMT</pubDate>
    <category>Strategy</category>
    <description>A practical, step-by-step digital marketing strategy for small businesses: set one clear goal, know your buyer, pick the right channels, fix your enquiry path and measure what matters.</description>
    <author>mk@be12media.com (Be12 Media Team)</author>
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