[ Be12 AI Voice Agent · Pilot now enrolling ]
Your sales calls, on autopilot.
An AI voice calling agent that rings every new lead within seconds, asks your qualifying questions in English, Hindi, Tamil and more, books the next step and hands your team only the conversations worth having.
- Calls in seconds
- Any business, any use case
- Built in Chennai by Be12 Media
- Maya · AIHi Arjun, this is Maya, the AI assistant from Smile Studio. You asked about dental implants on Instagram a minute ago. Is now a good time?
- ArjunHaan, go ahead.
- Maya · AIThank you. Is the treatment for you or for someone in your family?
- ArjunFor my father. He is 62.
- Maya · AIHas he already seen a dentist about it, or would this be his first consultation?
- ArjunFirst time. Weekends are easier for us.
- Maya · AIDr. Kavya has Saturday at 11 am or 12:30 pm at the Anna Nagar clinic. Which suits you?
- Arjun11 is fine.
- Maya · AIDone. I have booked Saturday at 11 am and I am sending the details on WhatsApp now. Thank you, Arjun.
Built for every kind of call
- Ad lead callbacks
- Appointment booking
- Missed-call return
- Site-visit booking
- Demo scheduling
- Admission enquiries
- Event and webinar confirmations
- COD order confirmation
- Abandoned enquiry follow-up
- Payment reminders
- Renewal reminders
- Feedback calls
- Re-engaging old leads
- Trial class booking
[ In short ]
What is an AI voice calling agent?
An AI voice calling agent is software that holds a natural phone conversation. It calls or answers a lead, understands what the person says, asks your qualifying questions, and takes the next step: booking an appointment, transferring the call to your team or scheduling a follow-up. Afterwards it logs a transcript and summary so your team knows exactly what was said.
Think of it as a sales autopilot for the first conversation. Whatever your business sells, a clinic visit, a home loan, a gym trial or a ₹40 lakh flat, the first call follows the same pattern: reach the person fast, understand what they need, decide whether they are a fit and agree the next step. That is the part the Be12 AI Voice Agent is built to do, every time.
[ The evidence ]
The first call wins. Speed decides who makes it.
Research on more than a million web leads found the same thing every sales manager suspects: interest fades within the hour. People cannot call every lead in sixty seconds at 11 pm on a Sunday. An AI agent can.
7×
Within an hour
Firms that tried to reach a web lead within an hour were nearly seven times as likely to qualify it (have a meaningful conversation with a decision-maker) as firms that waited even an hour longer.
Harvard Business Review, “The Short Life of Online Sales Leads”, 201160×
Versus a day late
The same firms were more than 60 times as likely to qualify the lead as companies that waited 24 hours or longer.
Harvard Business Review, 201123%
Never call back
In the same study’s audit of 2,241 US companies, 23% never responded to a web lead at all, and 24% took more than 24 hours.
Harvard Business Review, 2011
[ Team + agent ]
AI qualifies. Your people close.
This is not humans versus machines. The agent takes the part of the job people find hardest to do consistently, so your team gets more time for the part only they can do.
[ How it works ]
From form fill to booked appointment, untouched
- 01
Lead arrives
A Meta or Google form, your website, IndiaMART, WhatsApp or a missed call.
- 02
Agent calls
Within seconds, from a registered business number, introducing itself as an AI assistant.
- 03
Qualifies
Asks your questions in the caller’s language: need, budget, timeline, location.
- 04
Acts
Books a slot on your calendar, or transfers a hot lead live to your salesperson.
- 05
Logs
Transcript, summary and lead score land in Be12 CRM or your own CRM.
- 06
Follows up
No answer? It retries at sensible times and sends a WhatsApp message in between.
[ Your numbers ]
What are unanswered leads costing you?
Move the sliders to match your business. The example values are only a starting point; the result uses nothing but your inputs.
Every month
120leads never reached
36 of them likely good fits · 7 lost sales
₹1,80,000revenue left on the table each month
Reach every leadA rough estimate from your own numbers, assuming unreached leads would have behaved like the ones you reach. It is not a promise of results.
[ Designed to ]
Everything the first sales call needs
Calls in seconds
Every new lead gets a call while their interest is still warm.
Your script, your questions
We write the call flow with you: what to ask, what to say, when to stop.
Indian languages
English, Hindi, Tamil and other languages, including mid-sentence switching.
Natural conversation
Designed to handle interruptions, pauses and “call me later”.
Warm transfer
Hot leads are passed live to your team with the context on screen.
Booking
Fixes appointments, site visits, demos and trial classes on your calendar.
WhatsApp follow-up
Confirmations, directions and reminders sent right after the call.
Transcripts & summaries
Read any call in seconds instead of listening to all of it.
Lead scoring
Hot, warm or not a fit, based on the answers your business cares about.
Smart retries
Unanswered leads are retried on a schedule you control.
CRM sync
Built to work with Be12 CRM, and with other tools through webhooks.
Guardrails
Never quotes prices or promises it is not allowed to; escalates instead.
[ Calling the right way ]
Built for India’s calling rules
Fast is only useful if it is welcome. The agent is designed around consent, honesty and the rules that govern commercial calls in India.
Consent first
The agent is meant for people who asked to hear from you: ad forms, website enquiries and callback requests, recorded with their consent.
Always honest
It introduces itself as an AI assistant at the start of every call.
Registered numbers
Calls are set up on business number series in line with TRAI’s TCCCPR 2018, as amended in 2025: 140-series for promotional calls and 1600-series for service and transactional calls where they apply to you.
Your hours, your limits
You decide when calls go out and how many retries a lead receives. Do Not Disturb preferences are respected.
Data handled with care
Collect only what the call needs, tell people about recording, and delete on request, in line with India’s DPDP Act, 2023.
Pilot programme
Be one of the first businesses on autopilot
We are building the Be12 AI Voice Agent with a small group of pilot businesses. Join now and we design your first call flow with you.
- Your script, questions and tone, written with you
- The languages your customers actually speak
- Connected to Be12 CRM or your lead sources
- Hands-on setup by the Be12 Media team
- Pricing shared before the pilot starts, no commitment to join
[ Better together ]
Be12 CRM
Leads from every channel land in Be12 CRM; the agent calls them and writes the outcome back.
Performance marketing
Our ads team fills the pipeline the agent works through.
Marketing automation
WhatsApp, email and calls in one journey, designed by our automation team.
What is an AI voice calling agent?
An AI voice calling agent is software that holds a natural phone conversation. It calls or answers a lead, understands what the person says, asks your qualifying questions, and takes the next step: booking an appointment, transferring the call to your team or scheduling a follow-up. Afterwards it logs a transcript and summary so your team knows exactly what was said.
Is the Be12 AI Voice Agent available now?
It is in development, and we are enrolling a small group of pilot businesses. Join the pilot through the form on this page and we will contact you to design your first call flow together.
Will people know they are talking to an AI?
Yes. The agent introduces itself as an AI assistant at the start of every call. Being upfront builds trust, and a lead who prefers a person can ask to be transferred.
Which languages will it speak?
English, Hindi and Tamil are the starting point, with more Indian languages to follow. The agent is designed to cope with people who switch between languages in the same sentence, as many callers in India do.
Will it replace my sales team?
No. It takes over the repetitive part: calling every lead fast, asking the same qualifying questions and chasing people who do not pick up. Your team then spends its time on the conversations most likely to close.
Is AI calling allowed in India?
Calling people who have asked to be contacted, from properly registered numbers, is the right foundation. Commercial calls in India fall under TRAI’s TCCCPR 2018 (amended in 2025), which uses the 140 number series for promotional calls and the 1600 series for service and transactional calls, and personal data falls under the DPDP Act, 2023. We set up numbers and consent with you, and recommend checking your specific use with your legal adviser.
How will it get my leads?
It is being built to connect with Be12 CRM, so any lead from Meta, Google, LinkedIn, IndiaMART, WhatsApp or your website can trigger a call. Other CRMs and tools can connect through webhooks.
How much will it cost?
Pricing will be shared with pilot businesses before the pilot starts and will depend mainly on call minutes and the number of call flows. Joining the waitlist is free and carries no commitment.
[ An invitation ]
Begin with a conversation
Tell us where your leads come from, how many you get and who calls them today. We will come back with a call flow for your business and a place in the pilot.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.