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Digital marketing insights that drive growth
Practical guides from the Be12 Media team on getting found, getting chosen and turning attention into revenue. No fluff, no recycled tips.
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Fresh from the hive
- SEO, AEO & GEO
- Strategy
- Performance Marketing
- Local SEO
SEO, AEO & GEO
Generative engine optimization (GEO): how to get your business recommended by AI
People now ask AI tools who to hire. This guide explains how those tools decide which businesses to mention, and the practical steps that make yours one of them. Read the guideMore articles
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Strategy
How to choose a digital marketing agency: 12 questions to ask before you sign
Choosing an agency is a hiring decision, not a shopping decision. These questions help you separate partners who will grow your business from those who will only report on it. Read the guide -
Performance Marketing
Meta Ads vs Google Ads: which should your business use?
Google Ads catches people who are already looking. Meta Ads finds people who are not looking yet. Which one you need depends on how your customers buy, and this guide helps you decide. Read the guide -
Local SEO
Google Business Profile optimization: the complete checklist for local businesses
For many local businesses, the Google Business Profile brings more calls than the website. This checklist covers what to set up once, what to do every week and what to never do. Read the guide -
Strategy
Digital marketing strategy for small businesses: a 7-step guide
Most small businesses do not have a marketing problem. They have a direction problem. Here is the seven-step process we use to turn scattered activity into a plan that brings enquiries. Read the guide
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