[ D2C & E-commerce ]
D2C marketing built for profit, not just revenue
Growing sales is easy when you ignore margins. We help brands grow orders while watching acquisition cost, repeat purchase and contribution margin.
[ In short ]
What is D2C and e-commerce marketing?
D2C and e-commerce marketing is how a brand that sells directly to customers online attracts shoppers, converts them on its own store or marketplace listings, and brings them back to buy again, using paid social and search, product content, conversion optimisation, and email and WhatsApp retention flows.
Direct-to-consumer brands live and die by unit economics. Paid ads can buy a first order, but profit usually comes from the second and third. That is why we plan acquisition, conversion and retention together, and judge campaigns on what a customer is worth over time, not only on the first sale.
[ Sound familiar? ]
Common growth problems for d2c & e-commerce
- Return on ad spend looks fine, but the business is not profitable.
- Ad creative fatigues quickly and costs keep rising.
- Visitors add to cart and leave.
- Most customers buy once and never return.
[ Our playbook ]
How we grow d2c & e-commerce
- 01
Know the numbers
Margins, average order value, repeat rate and the acquisition cost you can afford.
- 02
Build a creative engine
A steady pipeline of product content and ads, tested on hooks, formats and offers.
- 03
Convert the traffic
Product pages, checkout and trust signals improved to lift conversion rate.
- 04
Grow repeat revenue
Email and WhatsApp flows that bring customers back without constant discounts.
[ Good to know ]
Rules that affect D2C brands
Online selling in India comes with advertising and consumer rules worth planning for.
- Influencer and creator collaborations should be clearly disclosed as advertising, as set out in ASCI guidelines.
- Product claims, especially for food, supplements and cosmetics, must be truthful and substantiated. Meta’s health and wellness policy adds age targeting rules for supplements and cosmetic products.
- Marketing messages on WhatsApp and email should go only to people who have opted in, with an easy way to stop them.
[ What we measure ]
The numbers we report on
We report on the outcomes your business counts, in plain language, every month.
- Customer acquisition cost
- Return on ad spend
- Conversion rate
- Repeat purchase rate
- Contribution margin
[ Why Be12 Media ]
Why d2c & e-commerce work with Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
See recent work or explore all the industries we serve.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
D2C & e-commerce marketing questions, answered
Still unsure? Ask us directly, or browse all our answers.
What is a good ROAS for a D2C brand?
There is no universal number. A good return on ad spend depends on your margins, average order value and how often customers buy again. We work backwards from contribution margin to set a target ROAS for your brand.
Should we sell on our own website or marketplaces?
Many brands do both. Marketplaces bring ready buyers, while your own store gives you customer data, better margins and the ability to build repeat purchases. We help you plan the role of each channel.
How often should we refresh ad creatives?
Regularly. Performance on Meta usually drops as the same audience sees an ad repeatedly, so we plan new creative batches on a fixed rhythm and keep testing new hooks and formats.
Can you help with repeat purchases?
Yes. Retention is where D2C profit usually sits. We set up post-purchase, replenishment and win-back flows on email and WhatsApp, and track repeat purchase rate monthly.
[ An invitation ]
Begin with a conversation
Tell us about your d2c & e-commerce business and where growth is stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.