[ Growth-Focused Startups ]
Startup marketing that finds what works, then scales it
Early-stage growth is a search problem. We help founders find the message, audience and channel that work, with experiments sized for your runway.
[ In short ]
What is startup marketing?
Startup marketing is the process of finding and scaling repeatable ways to acquire customers for a new product: sharpening positioning, launching a go-to-market plan, running structured channel experiments and building the analytics to know which experiments are worth more budget.
Startups rarely fail for lack of activity. They fail because they scale channels before the message is proven, or spread a small budget too thin to learn anything. We run marketing like a series of experiments: clear hypotheses, focused budgets and honest reads of the results.
[ Sound familiar? ]
Common growth problems for startups
- The product is strong, but the market does not understand it yet.
- Several channels have been tried, but none clearly works.
- Tracking is incomplete, so decisions rely on opinion.
- The team is small and cannot run marketing full time.
[ Our playbook ]
How we grow startups
- 01
Clarify the bet
Ideal customer, core problem and positioning, written as testable hypotheses.
- 02
Instrument everything
Analytics, conversion tracking and a simple dashboard before spending on growth.
- 03
Run focused experiments
Small, time-boxed tests on messages and channels with clear success criteria.
- 04
Scale the winners
Move budget to what works, document the playbook and keep testing at the edges.
[ Good to know ]
How we keep experiments honest
Small budgets produce noisy data. These rules stop you scaling something that only looked good by chance.
- One clear hypothesis and success metric per experiment, agreed before launch.
- Enough time and budget to reach a meaningful number of conversions before judging.
- Conversion tracking set up properly, using tools such as GA4 recommended events, so results are comparable.
[ What we measure ]
The numbers we report on
We report on the outcomes your business counts, in plain language, every month.
- Customer acquisition cost
- Activation rate
- Payback period
- Channel conversion rates
- Pipeline or revenue by channel
[ Why Be12 Media ]
Why startups work with Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
See recent work or explore all the industries we serve.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
Startups marketing questions, answered
Still unsure? Ask us directly, or browse all our answers.
When should a startup start marketing?
Earlier than most founders think, but in a focused way. Before product-market fit, marketing is mainly about learning which messages and audiences respond. Heavy spending should wait until those signals are clear.
How much should a startup spend on marketing experiments?
Enough for each test to produce a meaningful number of conversions, and no more. It is better to run two well-funded experiments than ten underfunded ones. We size tests around your runway and goals.
Should we hire in-house or work with an agency?
Many startups combine both: a founder or early marketer who owns the strategy and customer insight, with an agency providing specialist execution in ads, SEO and content until the team grows.
Do you work with B2B startups?
Yes. For B2B we focus on clear positioning, search and content, LinkedIn and outbound support, and measure pipeline created, not just leads.
[ An invitation ]
Begin with a conversation
Tell us about your startups business and where growth is stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.