[ Marketing Automation · CRM · Funnels ]
Marketing automation that follows up with every lead
We connect your forms, CRM and email, so no enquiry is forgotten and every lead gets the right message at the right time.
[ In short ]
What is marketing automation?
Marketing automation uses software to capture leads and follow up with them automatically, through emails, messages, reminders and tasks for your sales team. It makes sure every enquiry is answered quickly and nurtured until it is ready to buy, without extra manual work.
Most businesses lose leads after the click, not before it. Enquiries sit unanswered, follow-ups get forgotten and past customers never hear from you again. Automation closes that leak and makes every other channel more profitable.
[ Is this for you? ]
When Marketing Automation makes sense
- Leads come in from ads and forms, but follow-up is slow or inconsistent.
- Your team tracks enquiries in spreadsheets, notebooks or chat threads.
- Past customers rarely come back because nobody stays in touch.
- You want to grow without hiring more people to chase leads.
[ What’s included ]
What our Marketing Automation service includes
Lead capture & routing
Forms, landing pages and ads connected to one place, with every lead assigned instantly.
Email automation
Welcome sequences, nurture emails and follow-ups triggered by what each lead does.
CRM integration
A CRM set up around your sales process and connected to your website and ad platforms.
Sales funnels
Step-by-step journeys from first touch to booking or purchase.
Lead nurturing
Useful content that keeps you front of mind until a lead is ready to buy.
Workflow automation
Reminders, tasks and notifications that remove repetitive manual work.
[ How it works ]
How we deliver it
- 01
Map
We map how leads arrive today, where they wait and where they get lost.
- 02
Build
CRM, email sequences and workflows set up around your sales process.
- 03
Connect
Website forms, ad platforms and tools linked so every lead flows in automatically.
- 04
Optimise
We refine messages, timing and triggers based on what converts.
[ What we measure ]
Results we report on
We report on business outcomes in plain language, so you always know what your investment is doing.
- Speed to first response
- Lead-to-customer rate
- Email open and click rates
- Repeat customers
- Manual work saved
[ Why Be12 Media ]
Why growing businesses choose Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
We work with clinics, gyms, D2C brands, local service businesses, coaches and startups. See who we work with or browse recent work.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
Marketing Automation questions, answered
Still unsure? Ask us directly, or browse all our answers.
Which CRM do you work with?
We recommend a CRM that fits your size and budget, and we can also work with the one you already use.
Is marketing automation only for big companies?
No. Small teams often benefit most, because automation handles the follow-up they don’t have time for.
Will automated messages feel robotic?
Not when they’re done well. We write messages in your brand voice and trigger them based on what each lead actually does.
Can you connect automation to our ads and website?
Yes. Connecting ads, website forms and your CRM is the core of the service, so every lead is tracked from click to sale.
[ An invitation ]
Begin with a conversation
Tell us about your goals for marketing automation and where you’re stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.