[ Performance Marketing · Meta Ads · Google Ads ]
Performance marketing judged on leads and revenue
We plan, launch and optimise Meta and Google campaigns with tracking in place from day one, so you always know what each rupee brought back.
[ In short ]
What is performance marketing?
Performance marketing is paid advertising that is measured and optimised on business results: leads, calls, sales and return on ad spend. Every campaign is tracked from the ad click to the enquiry, and budget moves to whatever performs.
Ads are the fastest way to bring in demand, and the fastest way to waste money. The difference is almost always tracking, the offer and the follow-up. We get all three right before we scale spend.
[ Is this for you? ]
When Performance Marketing makes sense
- You boost posts or run ads, but can’t tie them to enquiries or sales.
- Your cost per lead keeps rising and nobody can explain why.
- You get leads, but the quality is poor or they never convert.
- You’re ready to invest in ads and want it done properly from the start.
[ What’s included ]
What our Performance Marketing service includes
Meta Ads (Facebook & Instagram)
Campaigns built around audiences, creative testing and offers that suit how people scroll.
Google Ads
Search, Performance Max and remarketing campaigns that reach people already looking for what you sell.
Conversion tracking
Meta pixel and Conversions API, GA4, and call or WhatsApp tracking set up so reports reflect real enquiries.
Funnel-based campaigns
Separate campaigns for awareness, consideration and conversion, each with its own message and budget.
Landing page advice
Recommendations, or a new page, so every click lands somewhere built to convert.
Optimisation & reporting
Bids, budgets, audiences and creatives adjusted continuously, with plain-language reports on what changed and why.
[ How it works ]
How we deliver it
- 01
Audit & tracking
We review past campaigns and make sure every lead, call and sale is tracked before spending more.
- 02
Offer & creative
We sharpen the offer and produce ad creatives and copy to test.
- 03
Launch & learn
Campaigns go live with controlled budgets so we learn what works quickly.
- 04
Optimise & scale
Budget moves to the ads, audiences and keywords that bring leads at the right cost.
[ What we measure ]
Results we report on
We report on business outcomes in plain language, so you always know what your investment is doing.
- Cost per lead
- Return on ad spend (ROAS)
- Conversion rate
- Cost per acquisition
- Lead quality
[ Why Be12 Media ]
Why growing businesses choose Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
We work with clinics, gyms, D2C brands, local service businesses, coaches and startups. See who we work with or browse recent work.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
Performance Marketing questions, answered
Still unsure? Ask us directly, or browse all our answers.
How much should I spend on ads?
It depends on your goals, margins and market. We recommend a realistic starting budget during the free audit and increase it only when the cost per lead makes sense for your business.
Meta Ads or Google Ads: which is better?
Google Ads reaches people who are already searching, so it suits urgent and high-intent services. Meta Ads creates demand through targeting and creative, so it suits visual products and local offers. Many businesses need both, in the right order.
How soon will I see results?
Campaigns can bring enquiries soon after launch. The first weeks are a learning phase where we test audiences and creatives, and results become more stable as the data builds.
Do you work inside my own ad accounts?
We prefer to, so you keep ownership of your Meta and Google accounts, the data and the campaign history.
Will you create the ad creatives?
Yes. Ad creatives and copy are produced with our content team and tested against each other, so we keep what converts.
[ An invitation ]
Begin with a conversation
Tell us about your goals for performance marketing and where you’re stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.