[ Coaches, Consultants & Creators ]
Turn your expertise into a steady flow of clients
People hire experts they already trust. We help you build that trust at scale with clear positioning, useful content and a simple path to a discovery call.
[ In short ]
What is marketing for coaches and consultants?
Marketing for coaches, consultants and creators builds a personal brand around a clear area of expertise, publishes content that proves it, and uses lead magnets, webinars and booking funnels to turn an audience into paying clients for programmes, services or consulting.
Expertise alone does not bring clients; visible, specific expertise does. Most coaches and consultants we meet are good at what they do but explain it too broadly, post inconsistently and have no clear next step for interested followers. We fix the positioning first, then build the content and funnel around it.
[ Sound familiar? ]
Common growth problems for coaches & consultants
- You have followers, but few become paying clients.
- Your offer is hard to explain in one sentence.
- Content takes too much of your time and still feels inconsistent.
- Most clients come from referrals, so growth is unpredictable.
[ Our playbook ]
How we grow coaches & consultants
- 01
Sharpen the positioning
Who you help, the problem you solve and why you, in one clear sentence.
- 02
Package the offer
A defined programme or service with a clear outcome and next step.
- 03
Publish with purpose
A content system that turns your knowledge into posts, videos and articles each week.
- 04
Build the funnel
Lead magnet, nurture sequence and booking flow that move followers to a call.
[ Good to know ]
Keep your promises honest
Trust is the product in this industry, and advertising codes and platforms treat outcome claims carefully.
- Income, career or health outcome claims should be honest, typical and backed by evidence, in line with the ASCI advertising code.
- Testimonials must be genuine and should reflect typical results, not only the best case.
- Ads must not imply personal attributes of the viewer, such as their finances or health, under Meta’s personal attributes policy.
[ What we measure ]
The numbers we report on
We report on the outcomes your business counts, in plain language, every month.
- Discovery calls booked
- Lead magnet sign-ups
- Call-to-client rate
- Email and WhatsApp list growth
- Revenue per client
[ Why Be12 Media ]
Why coaches & consultants work with Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
See recent work or explore all the industries we serve.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
Coaches & consultants marketing questions, answered
Still unsure? Ask us directly, or browse all our answers.
Which platform is best for coaches and consultants?
It depends on your clients. B2B consultants and career coaches usually do best on LinkedIn, while wellness, lifestyle and creator businesses often grow faster on Instagram and YouTube. We focus on one or two platforms and do them properly.
Do I need a website if I am active on social media?
Yes. Social platforms can change their rules or reach at any time. A website, email list and WhatsApp list give you channels you control, and they help people who search for your name.
How much of my time will content take?
Less than you think. We run short recorded sessions with you and turn them into a month of posts, videos and articles, so your voice stays authentic without writing everything yourself.
Do webinars and lead magnets still work?
They do when they solve a specific problem for a specific audience. A focused checklist, template or short training usually converts better than a generic free consultation offer.
[ An invitation ]
Begin with a conversation
Tell us about your coaches & consultants business and where growth is stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.