[ Be12 Console · Lead-to-cash CRM ]
Every lead. Every call. Every rupee.
Be12 Console captures leads from Meta, Google, WhatsApp, IndiaMART and your website in seconds, helps your team reach them first, and turns them into paid GST invoices, without juggling five tools.
- Free during launch
- Invite-only onboarding
- Built in Chennai by Be12 Media
Real product screens · sample data
Leads arrive from
- Meta Lead Ads
- Google Ads lead forms
- LinkedIn Lead Gen
- IndiaMART
- WhatsApp Cloud API
- Instagram DMs & bio link
- Website & landing page forms
- Zapier
- Pabbly
- Make
- n8n
- WordPress & Elementor
- CSV & Excel import
- Walk-ins & referrals
[ In short ]
What is Be12 Console?
Be12 Console is a lead-to-cash CRM built by Be12 Media for Indian businesses. It captures leads from Meta, Google, LinkedIn, IndiaMART, WhatsApp and your website, helps your team call and message them quickly, tracks deals in a pipeline, and creates GST invoices with UPI and Razorpay payment links, all in one place.
We built it because we saw the same leak in business after business: good leads from paid ads going cold in a spreadsheet, a personal WhatsApp or an unanswered call. Be12 Console closes that gap from the first enquiry to the money in your bank.
[ One console ]
How many tools are you juggling today?
Tick everything your team uses to handle leads and payments. Be12 Console does each job in one place.
0 1
tools today · Be12 Console
- Tick a tool to see how Be12 Console replaces it.
[ Product tour ]
See it work, screen by screen
Every enquiry in one list, in seconds
- Leads arrive from ads, WhatsApp, IndiaMART, forms and webhooks with their channel and campaign attached.
- Duplicates are matched by phone or email, so one person never becomes three leads.
- Round-robin assignment shares new leads fairly across the team.
Reach every lead first
- A call queue that puts fresh leads first, then due follow-ups.
- Click-to-call through Exotel, or open the phone dialer on mobile, and log the outcome in two taps.
- A speed-to-lead timer shows exactly how long each lead has been waiting.
A pipeline your whole team can see
- Drag deals between stages and see the open value and weighted forecast update.
- Automations welcome new leads on WhatsApp, nudge the team when nobody responds and say thanks when an invoice is paid.
- Follow-ups, meetings and reminders in one task list.
GST invoices that collect themselves
- Create GST invoices and quotations from a lead in a minute, with your catalogue of products and services.
- Place of supply decides CGST and SGST or IGST automatically.
- UPI QR and Razorpay payment links; paid invoices mark themselves paid and trigger your automations.
ROAS on money collected, not just leads
- Revenue invoiced against revenue collected, month by month.
- Add ad spend per channel, or sync it from Meta, to see cost per lead and return on ad spend.
- See which channels and campaigns actually turn into revenue.
Plug in every lead source
- Each channel gets its own secure URL, a live delivery log and performance stats.
- Meta Lead Ads, Google Ads lead forms, LinkedIn, IndiaMART, Instagram and WhatsApp Cloud API.
- Webhooks for Zapier, Pabbly, Make, n8n, WordPress, Elementor or your own code.
[ Lead to cash ]
From first enquiry to money in the bank
- 01
Capture
A lead fills a Meta form, messages on WhatsApp or enquires on IndiaMART.
- 02
Assign
It lands in Be12 Console and is assigned to the next person in the rotation.
- 03
Reach
An automatic WhatsApp welcome goes out and the lead appears in the call queue.
- 04
Invoice
Once the deal is won, a GST invoice is created from the lead in a minute.
- 05
Collect
The customer pays by UPI or Razorpay and the invoice marks itself paid.
- 06
Measure
Reports show which campaign produced the revenue, against what you spent.
[ Features ]
Everything a sales team needs, nothing it doesn’t
Instant capture
Leads land in seconds from ads, WhatsApp, IndiaMART, forms and webhooks.
Round-robin assignment
New leads are shared fairly, or assigned by rules you set.
Speed-to-lead timer
See how long every lead has waited and your median first response.
WhatsApp inbox
Reply in the 24-hour window, or restart with approved templates.
Broadcasts
Send approved templates to leads by stage, channel or tag, now or scheduled.
Click-to-call
Call through Exotel with your ExoPhone as caller ID, and keep recordings.
Automations
When something happens, do it automatically. No code needed.
Pipeline & forecast
Custom stages with probabilities and a weighted revenue forecast.
GST invoices & quotes
Branded documents with your logo, bank and UPI details.
Payments that reconcile
Every rupee collected, matched to its invoice.
Reports & ROAS
Cost per lead and return on ad spend by channel and campaign.
Roles & audit log
Agents see only their leads, and every change is recorded.
[ Made for India ]
Built for how Indian businesses actually sell
Most CRMs are built for email-first markets. Be12 Console starts from WhatsApp, calls, UPI and GST.
- GST invoices with automatic CGST, SGST or IGST
- UPI QR on every invoice
- Razorpay payment links
- IndiaMART buy-leads
- WhatsApp-first follow-up
- Exotel calling with ExoPhone caller ID
- Prices in rupees, everywhere
Launch access
Free during launch
Be12 Console is invite-only while we onboard businesses personally. We set up your lead channels, WhatsApp and invoicing with you.
- Leads, WhatsApp, calling, invoicing and reports in one workspace
- Hands-on onboarding by the Be12 Media team
- Set up in minutes once your channels are ready
- Export your data whenever you like
[ Trust & control ]
Your data stays yours
Export your leads to CSV whenever you like.
Right access for each role
Owners, managers and agents; agents only see leads assigned to them.
A full history
Removed leads and past changes stay in the audit log.
Verified connections
Signature checks confirm that webhook calls really come from Meta and Razorpay.
Want us to run the marketing that feeds it too? See our performance marketing and marketing automation services.
[ Questions ]
Be12 Console questions, answered
Still unsure? Ask us directly, or sign in if you already have access.
What is Be12 Console?
Be12 Console is a lead-to-cash CRM built by Be12 Media for Indian businesses. It captures leads from Meta, Google, LinkedIn, IndiaMART, WhatsApp and your website, helps your team call and message them quickly, tracks deals in a pipeline, and creates GST invoices with UPI and Razorpay payment links, all in one place.
How much does Be12 Console cost?
Be12 Console is free during launch. Access is invite-only for now because we are onboarding businesses personally. Request access and we will set up your workspace with you.
How do I get access?
Use the Request early access form on this page and choose Be12 Console access. We will contact you, understand how your leads come in today and set up your workspace. Existing users can sign in at console.be12media.com.
Which lead sources can I connect?
Meta Lead Ads (Facebook and Instagram instant forms), Google Ads lead forms, LinkedIn Lead Gen, IndiaMART, WhatsApp through the Cloud API, Instagram DMs and bio links, hosted website forms with UTM capture, webhooks from Zapier, Pabbly, Make, n8n, WordPress and Elementor, CSV and Excel imports, and leads your team adds by hand.
Does it create GST-compliant invoices?
Be12 Console creates GST invoices and quotations with your business and GST details, HSN or SAC codes and place of supply, and applies CGST and SGST or IGST accordingly. Each invoice can carry a UPI QR and a Razorpay payment link. Please confirm tax treatment for your business with your accountant.
Can I use my own WhatsApp number?
Yes, through the official WhatsApp Cloud API. You connect a number from your Meta app or your WhatsApp provider, sync your approved templates, and your team replies from a shared inbox. WhatsApp only allows approved templates outside the 24-hour reply window.
Does it work on a phone?
Yes. Be12 Console runs in the browser on desktop and mobile. On a phone, Call now opens your dialer, and when you come back the outcome form is waiting.
Can I export my data?
Yes. You can export your leads to CSV at any time, and import existing lists of up to 5,000 rows per file with duplicate matching by phone or email.
[ An invitation ]
Begin with a conversation
Tell us how leads reach you today and which tools you use. We’ll set up a Be12 Console workspace with you, free during launch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.
Get free audit