[ Free tool · Ads and growth ]
CPM calculator
CPM is the price of attention: what you pay for 1,000 ad impressions. Enter any two numbers to get the third, including how far a budget will go.
CPM (cost per 1,000 impressions)
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Enter two numbers to see the result.
Runs in your browser. Nothing you type is sent to Be12 Media.
[ How to use it ]
How to use the CPM Calculator
- Choose what to solve for: CPM, ad spend or impressions.
- Enter the other two numbers.
- Use the impressions mode to plan reach before you launch.
[ Explained ]
How CPM is calculated
- Formula
- CPM = ad spend ÷ impressions × 1,000
- Example
- Spend 10,000 for 2,50,000 impressions: CPM = 40.
CPM rises with competition for the same audience, so it usually climbs around festivals and big sale days. A higher CPM is fine if the ad still brings leads at a cost you can afford.
[ FAQ ]
Questions about the CPM Calculator
What affects CPM?
Audience size and competition, placement, season, ad quality and the campaign objective. Narrow, high-value audiences and peak sale periods cost more.
Is a low CPM always good?
No. Cheap impressions to the wrong people produce no leads. Judge campaigns on cost per lead or sale, and use CPM to understand why those costs move.
What is the difference between CPM and CPC?
CPM is what you pay for 1,000 impressions; CPC is what you pay for each click. CPC equals CPM divided by (10 × CTR in percent).
[ An invitation ]
Begin with a conversation
Numbers not where you want them? Tell us about your campaigns and we’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.