[ Google Ads · Search · Performance Max · YouTube ]
Google Ads management that pays for itself
People on Google are already looking for what you sell. We make sure they find you first, land on a page that converts, and that every rupee is tracked to an enquiry or sale.
[ In short ]
What is Google Ads management?
Google Ads management is the ongoing work of planning, building and optimising paid campaigns on Google Search, Maps, YouTube, Shopping and the Display network: choosing keywords and audiences, writing ads, setting bids and budgets, tracking conversions and cutting waste, so the account produces leads or sales at a cost the business can afford.
Google Ads rewards relevance and punishes guesswork. Most wasted budgets we audit come from the same few causes: broad keywords with no negatives, no conversion tracking, ads sent to the homepage and nobody answering the phone. We fix those first, then scale what works.
[ Is this for you? ]
When Google Ads Management makes sense
- Your Google Ads spend keeps going up but enquiries do not.
- You cannot see which keywords or campaigns bring real customers.
- Calls and forms come in, but many are irrelevant or spam.
- You run Performance Max and have no idea where the money goes.
[ What’s included ]
What our Google Ads Management service includes
Search campaigns
Keyword research, tight ad groups, negative keyword lists and responsive search ads that match what people actually type.
Performance Max and Shopping
Product feeds in Google Merchant Center, asset groups and audience signals for e-commerce and lead generation.
Local and call campaigns
Location targeting, call assets and Google Business Profile links for businesses customers visit or phone.
YouTube and Demand Gen
Video and visual campaigns to build demand and retarget people who already visited your site.
Conversion tracking
GA4, enhanced conversions, call tracking and offline conversion import, so Google optimises for qualified leads and sales.
Weekly optimisation and reporting
Search term reviews, bid and budget changes and plain-language reports on cost per lead, cost per sale and return on ad spend.
[ How it works ]
How we deliver it
- 01
Account audit
We review structure, search terms, tracking and landing pages, and show you where the budget is leaking.
- 02
Tracking first
Forms, calls, WhatsApp clicks and sales are tracked before we spend more.
- 03
Rebuild and launch
Campaigns organised by intent, with focused ads and landing pages for each service or product line.
- 04
Optimise and scale
Weekly search term and bid work; budget moves to what brings customers at the right cost.
[ What we measure ]
Results we report on
We report on business outcomes in plain language, so you always know what your investment is doing.
- Cost per qualified lead
- Cost per sale
- Return on ad spend (ROAS)
- Search impression share
- Conversion rate by campaign
[ Why Be12 Media ]
Why growing businesses choose Be12 Media
Strategy first
Every campaign starts with research and a target, so nothing runs just because it’s possible.
One connected system
Strategy, ads, search, content and automation are planned together, so each channel makes the others work harder.
Measured by business results
We report on leads, conversions and revenue. Likes and reach are useful signals, never the goal.
We work with clinics, gyms, D2C brands, local service businesses, coaches and startups. See who we work with or browse recent work.
[ Free · no commitment ]
Not sure where to start?
Get a free growth audit. We review four areas and send back a clear, prioritised plan.
- Website
- Ads
- Social media
- Overall strategy
No cost. No commitment. Just clarity.
[ Questions ]
Google Ads Management questions, answered
Still unsure? Ask us directly, or browse all our answers.
How much should I spend on Google Ads?
Start from the numbers: what a customer is worth, what share you can spend to win one, and how many enquiries become customers. That gives a ceiling per lead and a sensible test budget. Our free ROAS and CPA calculators help, and we work it out with you in the free audit.
Is GST charged on Google Ads in India?
Yes. Google charges GST on ad spend in India and issues tax invoices, so the GST registered in your account matters for input tax credit. Our management fee is invoiced separately.
Should I use Performance Max?
It can work well for e-commerce with a good product feed and for lead generation with strong conversion tracking. Without reliable tracking it spends on whatever is easiest to convert, which is often low quality. We usually build Search first, then add Performance Max when the data is in place.
Why are my Google Ads leads poor quality?
Common causes are broad match keywords without negatives, forms that are too easy to submit, and optimising for any form fill instead of qualified leads. We tighten keywords, add qualifying questions and send lead quality back to Google with offline conversion import.
Do I keep my Google Ads account?
Yes. We work inside your own account, so you keep the data, history and billing, even if you stop working with us.
How soon will Google Ads bring enquiries?
Search ads can bring enquiries soon after launch because they reach people already searching. Expect the first few weeks to be a learning period while we gather search term and conversion data.
[ An invitation ]
Begin with a conversation
Tell us about your goals for google ads management and where you’re stuck. We’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.