[ Free tool · Ads and growth ]
CPA and cost per lead calculator
Cost per acquisition is what each lead or sale costs in ad spend. Enter any two numbers to get the third, including the budget a lead target needs.
CPA (cost per acquisition)
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Enter two numbers to see the result.
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[ How to use it ]
How to use the CPA and Cost per Lead Calculator
- Choose what to solve for: CPA, ad spend or conversions.
- Enter the other two numbers.
- To plan a budget, choose ad spend, enter your target leads and the CPA you expect.
[ Explained ]
How CPA is calculated
- Formula
- CPA = ad spend ÷ conversions
- Example
- Spend 30,000 for 120 leads: cost per lead = 250.
Cost per lead is only half the story. If 1 in 10 leads becomes a customer, your cost per customer is 10 times your cost per lead. Track lead quality, not just volume.
[ FAQ ]
Questions about the CPA and Cost per Lead Calculator
What is the difference between CPA, CPL and CAC?
CPL is cost per lead. CPA is cost per whatever action you count, often a sale. CAC is the full cost of winning a customer, including sales salaries and tools, not just ad spend.
What is a good cost per lead?
One that still leaves profit once you account for how many leads become customers and what a customer is worth. Work backwards: average order value × close rate × margin gives the most you can pay per lead.
Why are my leads cheap but poor quality?
Instant forms with pre-filled details and broad audiences produce cheap, low-intent leads. Add a qualifying question, send conversions back to the platform and optimise for qualified leads.
[ An invitation ]
Begin with a conversation
Numbers not where you want them? Tell us about your campaigns and we’ll come back with a clear next step, not a sales pitch.
Thank you. Your enquiry is on its way.
We’ll reply within one business day with a clear next step.