[ Free tool · SEO ]

Schema markup generator (JSON-LD)

Fill in a simple form and get clean JSON-LD structured data, the format Google recommends. Copy it into your page and test it with Google in one click.

Use the tool All free tools

JSON-LD

Google Rich Results Test Schema.org validator ↗

Runs in your browser. Nothing you type is sent to Be12 Media.

[ How to use it ]

How to use the Schema Markup Generator

  1. Choose a schema type: Local business, Organisation, FAQ, Article, Product or Breadcrumbs.
  2. Fill in the fields. Leave out anything that is not true or not shown on the page.
  3. Copy the JSON-LD script and paste it into the page’s HTML head or body, or your CMS’s custom code field.
  4. Test it with Google’s Rich Results Test and the Schema Markup Validator.

[ Explained ]

What schema markup does

Purpose
Structured data tells search engines and AI assistants exactly what a page is about: a business, its address and hours, a product and its price, an article and its author.
Rich results
Some types can earn enhanced search results, such as product prices or breadcrumbs. Google decides when to show them; valid markup makes a page eligible but does not guarantee it.
FAQ rich results
Since 2023 Google shows FAQ rich results only for well-known government and health websites. FAQ markup is still valid and helps machines understand the page.

Only mark up information that visitors can actually see on the page. Fake reviews, ratings or details that are not on the page break Google’s structured data guidelines and can lead to a manual action.

[ FAQ ]

Questions about the Schema Markup Generator

Where do I paste the JSON-LD code?

Anywhere in the page HTML, usually in the head. On WordPress use a header code plugin or your SEO plugin’s schema settings; on Shopify, edit the theme or use an app; on Wix and Squarespace, use the custom code settings.

Which schema type should a local business use?

LocalBusiness, or a more specific subtype such as Dentist, Restaurant or HealthClub if one fits. Keep the name, address and phone identical to your Google Business Profile.

Does schema markup improve rankings?

It is not a direct ranking factor. It helps search engines understand and display your page, which can improve visibility and clicks, and it helps AI assistants describe your business correctly.

Can I add review stars with this tool?

We left review and rating markup out on purpose. Google only allows it in limited cases, and self-serving reviews about your own business are not eligible for stars.

[ Keep going ]

Related tools and guides

[ An invitation ]

Begin with a conversation

Numbers not where you want them? Tell us about your campaigns and we’ll come back with a clear next step, not a sales pitch.

We reply within one business day. Your details are used only to answer your enquiry.